When GUMI Japan tapped Concept Art House to create a game that could reach 1.3 billion players across the globe, we jumped at the opportunity to join one of the few early adopters chosen by Facebook Messenger for its new Instant Games platform.

Located in both Shanghai and San Francisco, CAH drew upon our deep understanding of all things East and West to charm players worldwide with GUMI’s Magical Match:

Magical Match.png

We worked closely with the GUMI team to create the game’s main characters and the storyscape in which they live.

Following Concept Art House’s standard visual development process, we:

- Researched casual game genres and categorized the various art styles.

- Developed surveys to find out which art style appealed most to GUMI’s target audiences.

- Collaborated with GUMI to concept and create a unique art style for the game based on those audience preferences.

We then planned carefully and worked quickly to develop all of the characters, animals and assets with uniform style and quality. 


Character heads.png

GUMI relied on CAH to seize the window of opportunity that Facebook is providing to test Instant Game’s new monetization strategies — and with a wave of the wand — Magical Match is now live!

Play and Share with Friends

Paladins, CAH, Demonic Seris and a first of its kind contest

It's always something to write home about - or a short blog post about - when you get to work on a game rated 9/10 on Steam. Needless to say, we were over the moon when Paladins asked us to create the in-game illustration depicting the winner of their community-voted skin contest. Here at Concept Art House, we always have a soft spot for demons, and Demonic Seris is no exception. 

Concept Art House's Demonic Seris illustration, all image rights retained by Hi-Rez Studios

Concept Art House's Demonic Seris illustration, all image rights retained by Hi-Rez Studios

Here's to your continued success, Paladins team, and here's to more community driven content! We're proud to be part of the first community-voted skin contest! 


A few stand out takeaways from XDS 2017

Vancouver, BC is truly one of the most beautiful cities in the world. Couple Vancouver's sweeping views and lush culture with the opportunity to catch up with friends and clients, new and old, and it's safe to say that Concept Art House's BD team were happy campers last week. Held in Vancouver, the External Development Summit (XDS) is one of CAH's seminal moments of the year. Not only is XDS the premier event for service providers to connect with developers and publishers, XDS is also the place to stay current on industry trends. As the technology driving digital entertainment advances, so do service companies and their collaborative approach. At Concept Art House, we're constantly sharpening our skills to stay on top of our game. 

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys

XDS releases their annual Insights report at the close of the summit. Here at CAH, we use XDS's Insights report as a touchstone for our own business. To us, the information found inside is pure gold. Our clients are telling us exactly what they need, and as a business hell-bent on providing the best possible product and experience, we couldn't ask for more. When publishers and developers say that communication challenges are a major issue when working with service providers, we double down on our communication tools and processes. When publishers and developers say they need photo-real quality and will keep needing photo-real quality, we make sure our team has the chops and that we have a growth plan in place. When they say that they want to work with companies who integrate into their production pipelines... you can see where this is going. Our goal is to ensure that our clients get the highest quality work, with flexibility and top-notch personal service. The XDS Insights report is one more tool in our arsenal to make sure we're firing on all cylinders. 

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys

Putting reports aside, hands down the best part of XDS is meeting people face-to-face. When looking at the fundamentals of working with a service provider, you quickly see how both sides need to trust each other in order for the relationship to flourish. Face-to-face meetings are the foundation of that trust. Plus, when you meet someone in person, there's nuance in the conversation that a white paper will never be able to convey. In-person conversations give us a glimpse into what we as a company are doing well. While the Insights report might paint a picture of 3D art all but eclipsing other art services, our friends and clients can bolster the conversation with first-hand accounts of how they turn to us for concept art and very few others. In an industry where it's become hard to follow the web of mergers and acquisitions, it can pay to stay niche. Sometimes boutique services are what our clients are after. 

It's been exciting to witness XDS grow year over year and we couldn't be happier to be a part of that growth. Five years ago XDS saw a gap of understanding in the industry and built an event to fill that gap. From our standpoint, we're all better for it. Plus, anytime you get a room full of endlessly creative people focused on working together to make great experiences; we'll be there. Now, back to making games!

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys

CAH produced box art for Recoil, an AR laser tag game made by Skyrocket Toys


Proud Sponsor of XDS 2017

Concept Art House is proud to announce our Bronze Sponsorship of the External Development Summit (XDS), September 6-8 in Vancouver B.C.

Our business development team is looking forward to catching up with old and new friends, partners, and colleagues at this year's event. Let us know if you're planning on attending and would like to connect. We can't wait to hear what you have coming down the pipeline.

War of Gods: DESTINED releases for ChinaJoy


We're proud to announce that Concept Art House and Spellgun have joined forces with HRG Studio in Hong Kong for War of Gods: DESTINED, available now on iTunes and Google Play! In this epic new RPG strategy mobile game, you play the hero of an ancient realm as you lead adventures, assemble armies and wage war among the gods. Steeped in Norse, Egyptian, and Greek mythology, players can harness the power of Thor's lightning, or Tiamat's fiery breath as they traverse an epic, 3D mobile world.


With Concept Art House tackling all of War of Gods' art and design needs, HRG handling publishing in China and Spellgun leading the distribution charge in the west, War of Gods is poised to take both sides of the Pacific by storm. Getting lost in War of Gods card art is entertainment alone. Just check out some of these beauties created by the Concept Art House team. 


It's no coincidence that War of Gods: DESTINED's release tracks closely with 2017's ChinaJoy, Asia's largest digital gaming and entertainment expo. At this year's event, CAH's Shanghai office along with Spellgun and HRG will be out in force, meeting and greeting new and old friends alike. Be sure to get in touch if you'll be in Shanghai for ChinaJoy this weekend. We'd love to show you the ins and outs of our newest in-house project and hear what you're cooking up next. 


CAH, Spellgun, and HRG have brought forth the powers of heroes and Gods in War of Gods: DESTINED. Here's to us doing it again for you and your team! 

See you in Shanghai! 

Agile, forward thinking is the name of the game - observations from E3 2017

E3 2017 has come and gone, but what we learned from the gaming industry's largest event is sure to serve us for months to come. Even against the roar of the showroom floor and chaos of a jammed packed meeting schedule, the Concept Art House team noticed a few trends still holding strong as we go into the second half of 2017. 

CAH for NetherRealm Studios, Injustice 2

CAH for NetherRealm Studios, Injustice 2

Working with licensed IP continues to be a strong move in the battle for users in crowded markets, and cross-cultural localization remains the holy grail for teams the world over. Neither of these is a new phenomenon. In fact, the word "norm" may be eclipsing "trend" on both fronts. What remains interesting though is that we have yet to see a standard formula for success emerge when using a big IP or working with new cultures. 

Games like Injustice 2 are embraced by audiences, while other games using well-known IPs wither on the vine. As for cross-cultural localization, the ever-changing labyrinth of international publishing rules and restrictions forces teams to stay adaptive, many times relying on outside expertise to help navigate the murky waters. No one seems to have a magic solution for success as trends transform into norms, but strength in experience seems to be the strongest card teams can play.

CAH for Games Workshop, Warhammer. 

CAH for Games Workshop, Warhammer. 

Esports is another 'trend transforming into a norm,' but at last month's E3, Esports seemed to be stepping into the light in a way unprecedented. Years of Western markets building the Esports infrastructure appears to be paying off. Western viewership and participation are primed to skyrocket, players are beginning to see greater protections, and mobile is gaining ground on the PC games that have dominated the Esports field. Here are a few articles that help hit our observations home.

  • Gaming giants like Riot are leading the way in setting up bodies that will protect players as western markets continue to mature, and prize pools deepen. 

Riot Games’ 'League of Legends' players form first e-sports labor union

  • Some familiar names in traditional sports broadcasting jumped on board last month.

Former NFL player Jordan Kent does esports broadcasting at E3 2017

  • Tencent is determined to take a bite out of PC gaming's hold of Esports, opening up channels for mobile to grow in the Esports sector.

The West’s emerging mobile gamer-first market that will power an eSports revolution

E3 is behind us and the dog days of summer lay ahead. As always, Concept Art House is ready at the helm to help you make the best game possible. Strength in experience and agile, forward thinking will help us all get to where we desire to be. 

CAH for Wizards of the Coast, Magic: The Gathering

CAH for Wizards of the Coast, Magic: The Gathering

Hope to see you at PocketGamer Connects in San Francisco!

PocketGamer Connects U.S. installment starts tomorrow in San Francisco, and we're excited to welcome all our friends back to The Bay. As always, this year's event is sure to bring together like-minded creatives and business folks looking to make it big in the mobile sector.

Be sure to drop us a line if you're in town; Bespoke is less than a block away from Concept Art House HQ. We have lots of snacks, games, and insights to share. Hope to see you soon and welcome to San Francisco!

Concept Art House's 3D work for Limbic's mobile game, Zombie Gunship Survivor.

Concept Art House's 3D work for Limbic's mobile game, Zombie Gunship Survivor.

Coming Up, E3!

Bane, CAH for Injustice 2

Bane, CAH for Injustice 2

Ready or not, E3 is right around the corner. This year's event is sure to be festive as ever and with the introduction of consumers passes, we're all excited for a new fresh energy to hit the floor. Concept Art House's CEO, James Zhang, Director of Business Development, David Wallington and the rest of the business development crew will be there will bells on.

Will you be in LA the week of June 11th? If so, we'd love to meet up, talk shop and swap ideas. Let us know when you're available and we'll set up a date and time. Happy Hour's on us. 

Deadshot, CAH for Injustice 2

Deadshot, CAH for Injustice 2

Between the hugely successful launch of NetherRealm's Injustice 2, Tencent's soft launch of Strike of Kings, Boss Key's LawBreakers heading to PS4, and the newest installment of Get Set Games cult classic Robot Unicorn Attack 3, you can't throw a rock without hitting a game that CAH has been a part of. But don't take it from us, just take a look at what the gaming press has to say about some of CAH's fantastic partners: 

Injustice 2 Launch Trailer Highlights Customization, Supers, And More

The hugely popular Chinese MOBA Strike of Kings, by the studio behind League of Legends, has been soft launched

'LawBreakers' makes the leap to PlayStation 4

Robot Unicorn Attack 3 dashes onto the Play Store

Flash, CAH for Injustice 2

Flash, CAH for Injustice 2

Black Canary, CAH for Injustice 2

Black Canary, CAH for Injustice 2

As always, we're honored to be an invaluable part of so many talented teams and are alway excited to see our partners doing so well. Looking forward to keeping up the momentum and looking forward to catching up in LA!

James Zhang on China's Global Expansion in Games

The live events of 2017's GamesBeat Summit have come and gone, but the goods from this year's festivities just keep on coming, i.e. they've posted the talk videos. If you didn't have the opportunity to attend in person and you have Chinese markets on your mind, take 30 minutes to hear straight from the experts on the games business in China. It'll be thirty minutes well spent. 

As always, we're more than happy to help answer any questions you have about breaking into Chinese markets; whether that's adapting a game's art style and player incentives, or navigating the ever-changing and complex publishing hoops. Click the button below to drop us a line. We hope to hear from you soon!


GamesBeat Summit 2017

GamesBeat Summit is an event the Concept Art House crew looks forward to every year. Drawing industry leaders from around the San Francisco Bay and beyond, GamesBeat provides a top notch setting to catch up with old friends and to get a deeper look at the games, challenges, and opportunities coming right around the corner. We're excited to share that Concept Art House is a proud sponsor of this year's festivities, taking place May 1st and 2nd. We're looking forward to exploring this year's theme, "how games, sci-fi, and tech create real-world magic" right along side our industry peers. 

Concept Art House's founder and CEO, James Zhang, has a long history of speaking at GamesBeat and this year is no exception. Along with Jim Ying, senior advisor at CV Capital, and Jazy Zhang, the former CFO at Giant Interactive Group, James will be discussing China's role in the global game ecosystem. Be sure to come listen in if you have Chinese markets in mind for your game

Check back soon if GamesBeat Summit isn't on your agenda next week. Dean Takahashi and GamesBeat Summit crew will almost certainly be posting videos of the panels, fireside chats, and keynotes.

Lets us know if you'll be there. We look forward to catching up!