Furby Connect: Flexible Marketing Art for Physical and Digital Play

Working on an up and coming mobile title,  forward-looking VR project or AAA console game is the norm around the Concept Art House office. Even with the diversity of projects we tackle on a daily basis, Hasbro threw us for a loop with a job a little out of the ordinary. Many of us remember the original Furby, the cuddly toy robot that "got smarter" as you played with it. Considering how many nightly newscasts touted stories of Furbys becoming fluent in second and third languages, it's safe to say that the original Furby was on many a Christmas list in 1999.

One of Concept Art House's marketing pieces for Hasbro's Furby Connect. 

Fast forward to the summer of 2015, Hasbro was readying the launch of Furby Connect. Like the original Furby, the more you play with Furby Connect the more it learns, but Furby Connect also wirelessly updates with kid-friendly pop-culture trivia and other fun surprises. With the Furby Connect World app, Furby Connect bridges the physical and digital worlds of play. If your Furby Connect becomes hungry, open up the app and feed them their favorite treat. Your Furby Connect needs to go to the bathroom?  Not a problem. The app has a solution for that too... 

Furby Connect going to the bathroom.

Furby Connect going to the bathroom.

Given Furby Connect's upcoming presence on toy shelves and in app stores, Hasbro had a lot of branded material to tackle for launch. Concept Art House was happy to help create flexible art assets that could be turned into splash screens, marketing material, box art and lots more; all in Hasbro's signature Furby style. Take a look at our work right at the top of the iTunes app store. 

Concept Art House's marketing work on display in the iTunes store. 

Concept Art House's marketing work on display in the iTunes store. 

And in Hasbro's official Furby Connect comercial. 

Furby Connect's launch was a big undertaking, but an exciting one. It brought up lots of nostalgia for '90s kids and introduced audiences everywhere to a new type of connected play. Here's CNET's and Gizmodo's review.

Hasbro turned to Concept Art House when they needed a large body of flexible marketing work. Together, our two teams combined our expertise to launch an innovative product and delight a whole new generation of Furby lovers.