From West to East: What studios must know before bringing their games to Asia

GamesBeat is a games industry event that never disappoints. This year’s conference was held in a small resort outside Los Angeles and - as always - drew some of the most influential executives and creatives in our industry. With fireside chats, panels and roundtable discussions, GamesBeat 2016 participants discussed the future and helped set the tone for ongoing gaming innovation.

Concept Art House’s own James Zhang was amongst the panelists on From West to East: What studios must know before bringing their games to Asia. The panel’s conversation started off strong diving into China’s ever changing gaming regulations, touched on the rise of mobile eSports, and progressed into the cultural differences driving player expectations and motivations. A quote from James seems to best sum up the conversation, “games are complicated, and China’s even more complicated.”

The full From West to East conversation and VentureBeat write up can be seen here, and even more GamesBeat 2016 footage here.