Project Spotlight: India Exclusive Version of Jetpack Joyride

 Just a few of many character designs CAH helped bring to life

Just a few of many character designs CAH helped bring to life

An industry worth just under a billion dollars with about 500 million mobile gamers is patiently waiting for its next big hit. Yes, we’re talking about India. It comes in second place in the number of downloaded apps, just after China.  However, the Indian market doesn’t yet monetize well. Why?  Arpita Kapoor, CEO of Mech Mocha, says:  “The main reason being the consumption patterns of Indian gamers: byte-sized payments through sachet pricing of goods instead of large investments”  

India is a massive opportunity for game developers. Our Bengaluru based client, Mech Mocha believes that a proven games with the right IP is what’s needed to win in this unique and under-tapped market. Mech Mocha partnered with Halfbrick to bring their game of 2 million daily active users and half a billion downloads, Jetpack Joyride, and made an Indian exclusive version. The game has been out for just a few days, but it already has half a million downloads and broke into top 5 games on all stores. It looks like great things await this game.

Concept Art House is very proud to have been chosen to develop many assets that now define the look and feel of the game. We are incredibly excited to see this game continue to top charts and win hearts of millions of Indian players!

Mech Mocha is set to make big things. They have been helping other studios localize games, but they still call themselves developers and publishers at heart. With a talented team and inspiring leadership, they have all necessary ingredients to leave a mark in this promising market. We are incredibly excited to see this game continue to top charts and hope to remain a part of that journey.

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