July In Review: Lollapalooza Breaks Records With NFT Treasure Hunt & More
Updated: Aug 6
TL;DR: Lollapalooza collab with Solana Foundation brought in 19.4K attendees minting free NFTs (that we helped create) for an IRL treasure hunt. We announced our partnership with AAA studio Darewise Entertainment for Life Beyond. Planet Mojo showed off our 3D characters in the Pre-Alpha for Mojo Melee. We took over NFT NYC with a massive exhibit at the Spyscape featuring our new sizzle reel and a curated collection of NFTs. We ended the month hosting a Web3 celebration at NFT NYC alongside Animoca Brands, Playground, Quidd, and more.
FEATURED POST: LOLLAPALOOZA NFT
Lollapalooza, the blockbuster four-day music festival, pulled off a massive NFT scavenger hunt this past week that resulted in 19.4K attendees minting free NFTs – championed by the Solana Foundation, Dopamine, and Concept Art House.
The event kicked off with ‘Pre-Fest NFTs’ that were exclusive NFTs minted into the wallets of anyone who created their wallet through the Solana Dopamine Landing Page. Attendees used their phones to scan redemption tags found around the Solana Compound. Those that scanned the entire collection were rewarded with VIP pass upgrades, exclusive experiences, swag and more.
This epic collab between Solana and Lollapalooza brought one-of-a-kind experiences to fans of music and pop culture with ease and fun!
ANNOUNCEMENT: DAREWISE x CAH COLLAB
We recently announced our partnership with Darewise Entertainment, a subsidiary of Animoca Brands and founded by veterans of AAA video game development, to create an NFT collection with powerful in-game utility for Life Beyond.
Life Beyond is one of the first true AAA video games powered by the potent mix of Unreal Engine 4 and web3 technology. Named DRAP (D.E.E.P. Robot Autonomous Pet), the unique NFT will provide exclusive owner benefits inside and outside of the game.
DRAP NFTs will come with out-of-game utility, such as providing holders with a mintpass for public sales of Land, special airdrops, and access to community events. More details including availability will be announced soon.
PARTNER SPOTLIGHT: PLANET MOJO
Congrats to our partner, Planet Mojo, on their successful pre-Alpha Mojo Melee playtest. Mojo Melee is an auto chess battler and the first game within the Planet Mojo metaverse. We are proud to have created the 3D character models for Planet Mojo's Champions.
NEW SIZZLE VIDEO
ICYMI: Just in time for event season, we launched a new sizzle reel featuring art we've collaborated on alongside our partners Genopets, Frank Miller, Nemus, SkateX, PXN, Dapper Labs, NFL All Day, Kolectiv.gg, and Chad Knight! Check it out and let us know what you think!
EVENTS & EXPERIENCES: NFT NYC
NFT NYC was a highlight for us this summer as we took over the Spyscape in a celebration of our partners and web3 projects. Gigantic displays of art and videos filled the venue -- both inside and out! We ended NFT NYC by co-hosting a party of 300+ alongside Animoca Brands, Playground, Quidd, and Planet Mojo. Check out photos here to see more!
Lastly, please welcome our newest team members Adam Fischer (Technical Artist), Rhys Williams (Brand Director), Astrid Li (Sr. Accountant), Kevin Guo (Web3 Dev), James LeMari (Outsourcing Manager), Mellanie Soriano (Security Engineer), James Sundra (Infra Dev), Jake Fishman (Sales Op), Tony Gaskell (Web3 Dev), Shane Kim (Web3 Dev), George Diaz (SVP Engineering), Danielle Takahashi (Intern), Spencer Toyama (Dir. of Product Management), Jena Lux Bohem (Web3 Dev), Jay Giang (Web3 Dev), Thomas van der Heiden (Art Director) and Nate Fox (Creative Director) to the team!
Know anyone else who wants to help us build Web3? We've added new positions and appreciate referrals!
Thanks for your support!
The Concept Art House Team
About Concept Art House Since 2007, Concept Art House (CAH) has provided art for some of the most popular and successful game companies in the world. CAH has shipped over 1000 games and collectibles with the most influential brands in gaming, entertainment, and digital assets/NFTs with many reaching top rankings in iTunes, Google Play, Steam, OpenSea, and console marketplaces. CAH is proud of its successful track record and its team of world-class art directors, dedicated producers, and talented artists who bring decades of expertise in digital entertainment, technology, and creative services to our partners. CAH has created art for gaming franchises such as: Call of Duty Mobile, Fortnite, Game of Thrones: Conquest, Hearthstone, League of Legends, Magic: The Gathering, Marvel: Contest of Champions, NBA 2K series, ROBLOX, PUBG and many more. CAH is headquartered in San Francisco with offices in Shanghai and Chengdu. Visit us at www.conceptarthouse.com